What is the name of the technique used by hackers to deceive individuals into providing personal information via a legitimate-looking site?

Phishing is a technique employed by hackers that involves creating fraudulent websites or communications designed to mimic legitimate sources in order to deceive individuals into divulging sensitive personal information, such as usernames, passwords, or credit card details. This often occurs through emails, text messages, or direct messages that appear to come from reputable organizations, enticing the victim to click on links and enter their information on a fake site that looks authentic.

The effectiveness of phishing lies in its ability to exploit trust, utilizing familiar branding, logos, and layouts that users may recognize. By replicating legitimate sites, hackers increase the likelihood that individuals will fall victim to the scam. It is critical for users to be vigilant and verify the authenticity of any request for sensitive information, especially if it prompts immediate action.